Staying connected 24/7 is the new normal.
Young and old, regardless of class or gender, everyone belongs to a social space online.
Mobile marketing is expected to reign, with content marketing and customer experience as the next promising areas. Marketers are putting priority on how customers experience their brands throughout the customer journey. Rightly so, as customer experience is critical in either strengthening or weakening purchasing intent, engagement, brand loyalty and brand advocacy. There is an observed decrease in investment in traditional media due to shifting consumer preferences for online experiences.
GEN C is a powerful force in consumer culture of the digital era.
It’s a term used to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset.