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BlueWhaleDesign, Inc.
Le Triomphe Building
Ground Floor Unit 101
322 Senator Gil Puyat Ave.,
Makati City

Our Insights


See the world in our perspective. Understand our concept and see how it will help you.





EVERYONE IS ONLINE


Staying connected 24/7 is the new normal.
Young and old, regardless of class or gender, everyone belongs to a social space online.


  • We showcase and share our wants, needs, and aspirations on seamless online platforms.
  • These digital platforms now define the standards of communication, interaction, and content consumption around the world.
  • That’s why your brand has to build a vibrant and engaging Digital Presence too.







PHILIPPINE DIGITAL LANDSCAPE 2017















DIGITAL MARKETING TRENDS TO LOOK OUT FOR


Social media continues to dominate,
but content marketing, influencer marketing, and sponsored content are on the rise.


Mobile marketing is expected to reign, with content marketing and customer experience as the next promising areas. Marketers are putting priority on how customers experience their brands throughout the customer journey. Rightly so, as customer experience is critical in either strengthening or weakening purchasing intent, engagement, brand loyalty and brand advocacy. There is an observed decrease in investment in traditional media due to shifting consumer preferences for online experiences.











PHILIPPINE DIGITAL LANDSCAPE 2017















GEN C IS YOUR NEW TARGET MARKET



GEN C is a powerful force in consumer culture of the digital era.
It’s a term used to describe people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset.







The Generation C - Characteristics


  • Gen C is a state of mind
  • Gen C strives for expression
  • Gen C is a taste maker
  • Gen C defines the social network
  • Gen C's habitat for entertainment
  • Gen C is constantly connected
  • Gen C values relevance and originality